Audience Development

BMS provide a range of audience development programmes, particularly Black and Minority Ethnic communities as well as young people for the arts and culture organisations, festivals and events activities.

Current and recent projects include: designing and programming project for V&A to target Black and Minority Ethnic communities; advice and strategy on developing new audience for British Museum; developing a cultural diversity strategy for the Riverside Centre to encourage new audience

Our Audience Development service includes:
Marketing campaigns targeting Black and Minority Ethnic communities
Marketing campaigns targeting young people
Advice on developing audience development strategies and policy
Undertaking market assessment and research, and comparator analysis to identify and inform audience development programmes