Ethnic Minorities Marketing

BMS is a leading ethnic marketing and communications consultancy. With a staff that is multi-ethnic and multi-lingual, combined with our wealth of knowledge and intimate relation with African Diaspora and Ethnic communities has put us in a unique position to provide our UK and international clients with creative, insight driven and relevant integrated marketing and PR solutions to access, engage and communicate with African Diaspora and Ethnic communities in UK and Europe.

BMS has extensive database of African Diaspora and Ethnic Minorities in UK and Europe. Our database includes over 8,000 sources of local, regional and national community organisations, religious bodies; ethnic print, broadcast and on-line media, community resources, retail outlets and cultural institutions as well as information on festivals and celebrations for ethnic communities living in the UK and Europe.

Over the years we have developed a methodology and communications models that are highly successful in accessing, engaging and communication with diverse groups, across boundaries of ethnic background, nationality, gender, age, religion, disability and sexual orientation.

Our African Diaspora & Ethnic Minorities Marketing service includes:

• Market research
• Community relations/ partnership
• Direct marketing – mail, distribution, e-marketing
• Field promotions, outreach/grassroots activities
• Events management
• Media strategies and buying