OUR GOALS & OBJECTIVES
Business Management Services Consultancy Ltd (BMS) is an established international consulting, training & talent development, and conferences & events management services provider.
APPROACH
- Content designed to give our visitor a reason to come back.
- Well-organized content
- Search engine optimization
MEASURABLE GOAL
- Brochures download
- Enquiry request forms submissions
- Appointment request forms submissions
- Call back request
APPROACH
- e-commerce platform that sell services and products online
- User-friendly site
- Effective calls to action,
- Increase conversion rate by converting website visitor into a customer
MEASURABLE GOAL
- Programmes and conference sign ups
- Online registrations form submissions
- Online purchases
- Generate more sales
APPROACH
- E-Learning platform
- Online forums
- Webinars
- Online registration and payment platform for programmes and events
- Provide online support for customers
- Provide answers to frequently asked questions.
MEASURABLE GOAL
- FAQs page visits
- Enquiry form submissions
- Clicked email links
APPROACH
- Online support
- Online forums
- Webinars,
- Content designed to give our visitor a reason to come back.
- E-mail marketing lists
MEASURABLE GOAL
- Event sign ups
- Registration form submissions
- Email address on training course pages to help attribute leads and marketing
- Survey completions
- Competition entries
APPROACH
- Promote case studies and articles through external channels to demonstrate our work and expertise
- Active social media program,
- Promotions,
- Reputation management.
MEASURABLE GOAL
- Website feedback forms
- Video views
- Time spent on key pages
- Google Analytics goal tracking for enquiries that originate from social media and email campaigns
APPROACH
- Providing quality content on our website,
- Regularly adding new information,
- Establishing trust
MEASURABLE GOAL
- Article page visits
- PDF articles downloads
- Website feedback forms
- Mailing list sign ups
- Online enquiries
- Generating email address on page visits to help attribute leads and marketing
- Programmes and conference sign ups
APPROACH
- Integrating the website with other systems: marketing automation, CRM, customer support, applicant tracking, accounting, programmes and project and document management.
- Replace printed support material with web pages (e.g. by putting brochures and other information online we will reduce print, postage and service costs)
- Employee portal – to support our employees (training, information, collaboration tools, company social network)
- Employment Applications – to attract new talent, advertise job openings as well as encourage online applications.
MEASURABLE GOAL
- PDF downloads (reduces print and postage)
- Online enquiries (saves time)
- Support employee development, relations and job satisfaction measures
- Job applications submitted through the website
